Why isn’t Samsung J2 enough for Samsung’s entry segment aspirations?

Samsung J2 – Samsung Mobile’s Endless pursuit to be best in the Industry!

Somehow Samsung has lost in a race to be number one when it comes to entry and mid-level segment. These two segments are the most popular price brackets in India. Though Samsung is doing its best in the mid-level segment, we feel the entry-level is yet to see the best from Samsung. But there is one smartphone that has gained quite a traction among budget-friendly users is the Samsung J2 smartphone.


Today, we are discussing how Samsung J2 has impacted entry-level segment and where Samsung needs to improve.


Before starting on the specifications and other things, you should know that Samsung J2 price in India at Rs 6,990, which makes it the cheapest Samsung smartphone in India.

What are the best Samsung J2 specification?

These are the Galaxy J2 features that you’d like to use on a daily basis. They will completely change your perception of an entry-level phone.

> Super AMOLED

One thing that Samsung tries to make it common across all the segments on its devices is the AMOLED display. Whether you talk about their premium Galaxy S8 or Galaxy Note 8, they sport a Super AMOLED screen. Why is AMOLED screen better than LCD? In brief note, AMOLED displays tend to be brighter and perfectly showcases the blacks and whites. Whereas cheaper LCD screens can’t properly distinguish between different shades of black and white colors.

> S Bike Mode

This is Samsung’s way of making up for certain lack of features on its entry-level J2. S Bike mode on Samsung J2 provides an easier and convenient way to reply to incoming calls when you’re driving. When this mode is turned ON, it will automatically answer any incoming calls with a preset message. Thus, informing the caller that you’re driving. In case of urgency, it allows the caller to dial 1, which will notify you that the call is urgent. Pretty useful for users who do long commutes to work, or travel a lot on their two-wheeler.


Samsung J2 - AMOLED


>Smart Manager

This is sort of a dashboard where users can easily manage battery, RAM, storage and security on their device. Samsung allows you to directly go to this smart manager via a shortcut on a home screen. Where you can instantly close the apps that are using the battery, free storage/RAM accordingly, and secure your device with a one-tap scan for virus. Such features are usually absent on most of the entry-level phones, but Samsung J2 got it right.

> Smart Notifier

Samsung is probably the smartest company when it comes to innovation. Or it might not be. The point is a Smart notifier is a feature that should have been figured out by other brands by now. Their loss! What smart-notifier feature does on a Samsung Galaxy J2 phone is, it makes you more efficient. You don’t have to scroll through all notifications to find out which ones are your priority. Instead, Samsung J2 makes it easy for you go through notifications. Once this feature is switched ON, you will notice notifications would be categorized. Grouped into All, Priority, Social, and Utility, this would definitely make you more productive than ever.


What are the worst Samsung J2 specification?

There are things that Samsung do that we like and then there are things that we don’t!

> Poor Optics Package (Rear & Front Camera):

Probably the worst camera specifications on any entry-level smartphone in India. Where other brands are offering up to 5 MP front camera and 13 MP rear camera, Samsung is stuck at 2MP and 5MP camera setup, respectively. Poor camera experience is not welcomed by smartphone users these days.

> Not made for multitasking (Processor, RAM & Storage):

Samsung is usually known for providing high-performance devices in the industry. Their handsets are teased to be one of the fastest, but when it comes to entry segment, they are the slowest in the industry. Equipped with a Quad-core Exynos processor, which clocks at 1.3GHz, Samsung J2 isn’t made for multitasking.


Samsung J2 - Multitasking


> Smart Glow:

This could have been the best feature of Samsung Galaxy J2, but instead Samsung made it worst and not helpful in the real use case. Designed to assist you in identifying priority alerts, usage alerts, and assistance during selfie capture, this smart glow feature doesn’t live up to its expectations. What went wrong with smart glow implementation is the placement. I mean who keeps their phone upside down (probably very few weird people). Furthermore, the rim around the display is only slightly raised, thus risking scratches on display if one wants to use this feature. Only if the implementation was thought through, Samsung would have realized it.


Fun fact: Samsung Galaxy J2 was launched in 2015 and so far Samsung has released different variants and iterations. All of those J2 models come equipped with a 4G model. Despite that many users search for Samsung J2 4G supported models. I mean c’mon man!


If you are not fond of the Samsung J2 for its poor specification, then, you could go with an improved model, which has an increased RAM, storage, battery capacity, and improved camera specification.

> This is the improved version: Samsung Galaxy J2 Pro.


Why Samsung need to focus on the entry-level segment?

> India is a market where a 5K-10K segment is widely popular, so, if they want to sell smartphones in India, they must focus on releasing good phones in this price bracket.

> Most users can only afford maximum 10K spend on a phone. And that is why targeting that user base makes a perfect sense for Samsung if they want to get back into every user’s hand.

> Samsung has resources to provide a versatile range of phones at an affordable cost. With a strong offline as well as an online platform (Samsung E-Store), they could leverage it to be a Number one brand in the entry-level segment. Other established brands like Micromax, Intex, Xiaomi, and Lenovo doesn’t have the advantage of both platforms, but they are still focusing on entry-level segment. Cuz demand is higher than any other segment in India.


What is Make for India initiative by Samsung India?


Samsung J2 - Make for India


Samsung India has been around for decades and it has established various manufacturing units, research and development centers in India. Contributing towards a Digital India and making India future ready by empowering young minds via various schemes has been on company’s plate so far. Collectively, Samsung is calling this a Make for India initiative, where the brand is highlighting its efforts towards a better and self-sustained India.


What are the latest Samsung Galaxy J Series smartphones?

Samsung has recently started to be serious about its efforts in the mid-level segment. And that is why you’d see the brand release a variety of Galaxy J Series smartphones. Below we have shared a list of all the popular smartphones with their price in India. We aren’t going to talk about them, let’s keep this story dedicated to Samsung Galaxy J2.

Here’s a Samsung Galaxy J Series smartphone price list (In Ascending order of release date):

  1. Samsung Galaxy J7 Pro Price in India – Rs 20,990
  2. Samsung Galaxy J7 Nxt Price in India- Rs 11,490
  3. Samsung Galaxy J7 Max Price in India – Rs 17,900
  4. Samsung Galaxy J3 Pro Price in India – Rs 7,090
  5. Samsung Galaxy J2 Ace Price in India – Rs 7,600
  6. Samsung Galaxy J1 4G Price in India – Rs 6,890
  7. Samsung Galaxy J5 Prime Price in India – Rs 12,280
  8. Samsung Galaxy J7 Prime Price in India – Rs 15,299
  9. Samsung Galaxy J2 Pro Price in India – Rs 9,090
  10. Samsung Galaxy J7 2016 Price in India – Rs 11,750
  11. Samsung Galaxy J5 2016 Price in India – Rs 10,090
  12. Samsung Galaxy J3 2016 Price in India – Rs 7,990


What do you think of the Samsung J2 smartphone? Are you a Samsung J2 user? Tell us your feedback of the device and will you stay loyal to Samsung even if they introduce an improved version, or will you jump to another brand? Share your answers in the comments section below.

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