Will Essential phone change the world or will it be forgotten?

Touted as the anti-iPhone, can this Essential Phone make its mark?

Andy Rubin, the founder of Android, has announced his new project; the Essential phone. After cutting ties with Google in 2015, Rubin, who’s called by his peers as the synonym of Android, has announced that he is working on a secret project. And a few days back, he took to Twitter to unveil his ‘secret project’, which is a new mobile named the Essential phone.

So what is this Essential phone? What’s the intention of it? How does it work? And what will be the future of it?

Read on to know about these things.


After a serious talk with one of his close friends one night, Rubin thought and feared about where the technology is taking us. Instead of helping our lives become better, the technology is making us do the hard work. This thought changed Andy Rubin’s ideas about invention. Being a little guilty of founding Android, which brought smartphones to everyone but lost itself in associating with everyone. He went home that night and decided to build a smartphone. A smartphone which should ‘simplify lives’. That’s when he came up with the company Essential. 


Andy Rubin


To get a clear picture of where the Essential is aimed at, read these five mission points Andy Rubin wrote in his blog.


  •  Devices are your personal property. We won’t force you to have anything on them you don’t want to have.
  •  We will always play well with others. Closed ecosystems are divisive and outdated.
  •  Premium materials and true craftsmanship shouldn’t be just for the few.
  •  Devices shouldn’t become outdated every year. They should evolve with you.
  •  Technology should assist you so that you can get on with enjoying your life.
  •  Simple is always better.


The intentions are clear. One, the Essential will have to simplify the lives of its users. And two, it should be a revelation for every iPhone fanatic that why they are in love with the wrong machines, wrong computers, and wrong robots which don’t have neighbors or friends.

So about the Eesential phone? What about it?

Let’s go through a quick look at the phone’s specifications and design before we talk more about its real purpose.


> The Essential comes with a 5.7-inch edgeless display with 2560 x 1312 resolution. And a new, revolutionary aspect ratio which is 19:10.

> No more aluminum or any malleable metal. It’s Titanium the phone is made of. This metal is so strong that Andy Rubin himself suggested that you don’t have to use any back cases or covers for it. “Strip down to your true self”.

> Fingerprint reader, rear mounted | Side-mounted volume rocker and power button | 10-finger multitouch | Barometer | Accelerometer | Magnetometer | Gyroscope

> No 3.5mm jack. (Why companies doing it is still beyond us. iPhone has done it because it wanted its phone to be slimmer so can’t afford the real estate on the body. But with an average thin range, all these other phones don’t have to do that. Yes, USB Type-C is a future. But that bus will come only after 5-6 years. And would you use a phone for 5 years?)

> Cameras are sound. 13MP dual rear cameras. 8MP front camera. These dual cameras are not the one we see these days where one is used for normal pictures and one for bokeh effects or such. The second of the dual cameras comes with a  monochrome mode for low light scenes. With f/1.85 aperture and 4K video shooting ability at 30fps, these cameras come from future. Huawei did the same with its P9 Mate.

> A 3040 mAh battery which supports Fast Charging. Along with that, there’s a wireless charging pod which works through a magnetic field.

> Qualcomm Snapdragon 835 Octa-core processor. Enough said!

> The Essential Phone comes in four colors; Black Moon, Stellar Grey, Pure White, and Ocean Depths.


Essential Phone - Colors


> 4GB RAM with 128GB internal memory. No information on expandable memory card slot. But, would you need one? Maybe yay, Maybe nay!

> It offers an additional 360-degree camera which is finger-sized and can be attached to the phone.


Essential Phone Camera Accessory


> USB Type-C | Nano SIM (Yes, only single SIM) | 6 Gbps wireless Accessory connector for Godspeed wireless data transfer |

So, that’s that about the Essential phone features and specifications.

And now, let’s talk about how the Essential phone can change the world.

Be it Android or ios mobiles, we have been putting more effort to use these technologies than the other way.

Our phones tell us what to save in them or what do get rid of.

Our phones won’t allow us to associate with third party sources. Few of them warn and few of them completely deny. (Read Android and iPhone, respectively)

Our phones are costly. It costs us a fortune to get our hands on them. And is it worth it? They are fragile and vulnerable right from the minute you unbox them. And all it takes is a bad day or slippery hands!

Our phones get old. Very quickly. Where’s a man these days who uses a phone for more than 2 years? Yes, there are. But those unsung heroes are very few in number.

We listen to our phones instead of making them listen to us. We take permissions from them instead of giving commands. And we try to save them instead of them serving us.

No. Don’t smash your phone now. You don’t need to. Instead, take a deep breath and think about how far and low we have come and become the slaves of technology instead of being the masters of it.


This is where the Essential Phone draws the line.

The Essential will not have any bloat apps. You get what you want. You delete what you don’t.

The Essential is always ready to associate with third-party systems. Being secure and open at the same time, this phone exposes itself to the outer world fearlessly. Yes, it runs on Android, for example, instead of going with its Ambient OS (using for Essential Home).

Priced at $700 (around INR 40,000), this phone can be a calling competition for all the flagship phones that are rowdy-ing around the market today.

And as Andy Rubin says, ‘Simple is always better’. With no logo anywhere on the phone, this Essential looks like a personal device only made for you.

Rubin has made a lot of promises. Flaunted a lot of principles. Yes, every mobile maker does it before bringing out their creation. But we personally think there’s genuineness lurking around the upcoming Essential phone.

And as Jeffrey Archer said, only time will tell whether the Essential will change the world or get lost in the heap of all other mobiles which aimed big and end up in chaos.

What do you think? Would you buy an Essential Phone? or it will be forgotten like Project Ara? Let us know in the comments!


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