Why is Apple counting on iPhone 8 to increase the sale of other iPhones in India?

Can Apple strengthen its India’s user base with a new iPhones?

Apple strikes me as a company that is quite consistent with its devices. Whether you talk about iPhones, iPads, or even software services like iOS and macOS. Cupertino giant has streamlined its hardware and software services unlike any other brands in the industry. Every year, Apple introduces new iPhones (now Plus variant as well) and they believe it will outperform their older generation model.

But the case for its user base in India is quite different. The brand’s older models outperform the new generation phones in terms of sales. And there is a much simpler reason behind that.


Want to know that reason?

Cuz the old iPhone models get a huge price cut when Apple releases new iPhones in India every year.

This year excitement levels are off the charts for potential iPhone users in India. You can read all about it here, but we would briefly tell you about it. Since three iPhones are released this year and Apple isn’t delaying its launch in India, unlike past years. The excitement to own an Apple device has pretty much triple fold. Furthermore, it’s a festive season in the country, Apple couldn’t have launched it in a better time period.

Just in time for festivities!

Most of the smartphone consumers in India can afford devices priced between Rs 10,000 and Rs 20,000. Whereas there are consumers who are willing to go above Rs 20K for select brands because of the extra features those smartphones offer. But that behavior is rapidly changing as Apple iPhones are becoming relatively affordable. Apple has even committed to making “Made in India iPhones”. They are believed to roll out iPhone SE with Made in India tag as soon as Diwali this year.

Now let’s explore the iPhone line-up in India in 2017:


iPhone 8 – September 2017


Apple India iPhones


iPhone 8 features Vs older generation iPhones: New iPhone model brings back the glass panel that was discontinued after iPhone 4s. Apple introduces true-tone display for the first time on an iPhone. The new iPhone8 is powered by a Hexa-core processor, which is again the first for an Apple phone. Further, Apple introduces their in-house GPU on the new 2017 edition. Three cores for graphics and six cores on CPU, the new Apple device is ready to take the challenge.

Some other new iPhone features include support for new connectivity features like Bluetooth 5.0, BDS, and GALILEO. There is a fast charging as well as wireless charging support on the new iPhones. If you talk about its iPhone 8 Plus model, it has all the new features to that is available on iPhone 8.

Why should you purchase iPhone 8?: For its advancements in a processor, connectivity and charging features. That is the only significant improvements on new 2017 iPhone.

iPhone 8 price in India – Rs 64,000 (64GB)


iPhone 7 – September 2016


Apple India iPhones


iPhone 7 features Vs older generation iPhones: There are lots of iPhone 7 feature that you’d like on your iPhone. Starting with a screen, despite the same color resolution, this iPhone model comes equipped with wide color gamut, which makes the color experience richer on iPhone 7.

Superior Quad-core processor and improved graphics performance on iPhone 7 is one of the significant differences between 7 and older iterations. The Optics department sees a camera that better handles the low-light conditions. Furthermore, front-facing camera saw a bump up in resolution. Lastly, there was an increase in battery size on the seventh iPhone.

Why should you purchase iPhone 7?: For it’s improved performance, better low-light photography output, and a higher battery capacity.

iPhone 7 price in India – Rs 49,000 (32GB)


iPhone SE 32GB – March 2016


Apple India iPhones


iPhone SE features Vs older generation iPhones: When it comes to a preference of a compact iPhone, SE is probably the best among them. It is a tiny device, but packs in a power close to iPhone 6s. Many called iPhone SE a phone for tiny hands users at the time of its launch but mocked Apple’s idea to keep alive a pocket iPhone.

But today it is one of the fastest selling handsets in India. And with iPhone 5s and iPhone 6 officially out of town, SE gets the chance to be in the hands of all those iPhone consumers who don’t spend big bucks but don’t want to compromise a lot on most of the significant aspects of performance, camera and battery life.

Why should you purchase iPhone SE?: For users seeking an iPhone experience at an affordable price tag. Without many compromises, you’ll get an experience you’d like.

iPhone SE price in India – Rs 26,000 (32GB)


iPhone 6s – September 2015


Apple iPhones India


iPhone 6s features Vs older generation iPhones: The “s” edition iPhones usually tend to come with minimalist upgrades. But that was not the case for iPhone 6s. There are some drastic improvements in features that paved the way for next iPhones. Improved A9 processor, which is still in use by Apple on various other generation iPhones.

Massive improvement in camera features as this was the first time in ages that Apple increased the camera resolution. A 12 MegaPixel camera embraces the rear of this 2015 iPhone. Not only on the rear, there is a massive improvement in front camera as well. It is bumped up to 5 MP. Now facetime calls should be pretty clear and detailed. Sadly, the battery capacity is reduced to 1715 mAh from 1810 mAh.

Why should you purchase iPhone 6s?: For its 3D Touch complaint display, improved camera outputs, and multitasking abilities, thanks to the 2GB RAM.

iPhone 6s price in India – Rs 40,000 (32GB)

Note: iPhone 6 and iPhone 5s were not announced as discontinued, but Apple India removing these iPhones from their Official website in India is as clear as it gets for the future of these two iPhone models in India.

Interestingly, Apple India offers best in class after sales service as claimed by the brand. For example raising a request with Apple customer care is quite easy. All you have to do is head over to contact page on their website and request for support online. You can ask for support via call, chat, or schedule a visit to the nearest Apple care center.

Now you know why Apple is counting on their new iPhones for the sale old iPhones in India!

So, what’s your poison? Have you decided yet which iPhone you are going to buy? Are you a first-time iPhone experience seeker? Let us know in the comments section below if you have any other queries where we can help you with your iPhone choice.



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