7 things that mi phones did to de-thrown India’s leading mobile manufacturer
What Mi phones do and the rest of the competition doesn’t. We have laid that out for you.
Mi phones made its advent in the Indian mobile space, not more than a few years ago. They have not just become the best smartphone manufacturer in India but also have crushed its competition in ways that have made their revival a very difficult task? How did they do it? Did Mi phones do something out of the box? Was there even a box to begin with?
Let us break that down for you. To begin with they were cast away as a Chinese brand that offered no reliability in terms of post-sale customer service. Xiaomi as a brand was new to India and this made its survival in India difficult. Yet, they flourished and here is the list of 7 things that Mi phones did right in India to overthrow the giants who were ruling the smartphone space in India.
Smartphones then were expensive, not just buying them, maintaining them too was equally expensive. Spare parts were pricey and this is what Xiaomi took as a window of opportunity. Mi phones were at least 40% less expensive than the current market price and this was one major factor that drove users towards the emerging brand. Another secret to their success is their way of maintaining their status. When they embraced fame in India, they did not start increasing prices in India like OnePlus did. Hence competitive price is one major reason.
Mi phones in India had a baby grow within and that was Redmi phones. Redmi phones were their wing to target the budget-centric smartphone users in India while Mi was to cater to the premium users who were willing to stretch their budget a little bit more to get those premium features. Both these categories were cheaper than their respective competition and offered immense value for money. The service, features, specifications, and reviews were always positive.
Both these segments had various devices for users to choose from in terms, yet, they all commanded the same fame. Mi phones became synonymous to value for money in the smartphone space in India.
Introduced Laptops and TVs:
Xiaomi in India did not just stop with Redmi and Mi phones. The inception of Xiaomi Televisions, Laptops, and Tablets, Wireless speakers, Wireless routers, power banks, Business backpacks, and Air purifiers took place. While Mi phones still remain to be the widely sold product in India from the house of Xiaomi in India, its other wings are taking flight too. It’s only a matter of time when Xiaomi will come up with its other range of products in full swing.
Mi phones started their presence as an online-only brand in India. However, unlike its competitors Motorola and OnePlus, Xiaomi chose not to remain there and steps were taken to expand its reach in the offline space too. The Mi Store came into existence and that took care of Mi’s offline presence and reach. This strategy worked wonders, cus, in a country like India having a physical store present in a user’s vicinity inspired trust. Adding to that is the ability of a physical store to reach users who are not comfortable shopping online.
Make in India Initiative:
Mi phones won many hearts after it joined the Make in India campaign initiated by the Indian government. This was one of the first companies to sign up and produce make in India mobiles. The famous Redmi 4A, Redmi 4, and the Redmi Note 4 are all made in India and are few of the most sold mobiles. Xiaomi has its manufacturing units set up in Bengaluru and Andhra Pradesh and sells 335 million worth of Mi phones every 12 hours and some part of that revenue goes to our government.
Mi phones and Redmi phones are clearly classified among the smartphone user base in India. While Mi phones cater to the premium smartphone users, Redmi caters to the low and mid-range users. The most expensive latest Redmi phone is priced at INR 15000 and the lowest priced Mi phones start at INR 20000.
Cool collaborations (Mi A1):
After years of its existence in India, Mi phones have come under a collaboration. This one though is with the search engine giant Google and this is to revive Google’s sinking Android variant: The Android One.
Google earlier was in ties with Spice and Micromax with the Android One Program but failed to be victorious. To come back with a strong revival, Android One will be pairing with the most widely sold smartphone brand in India, Mi.
Top 10 Mi products to choose from
The Mi A1 is Xiaomi mobiles collaborating with Google and coming up with Android One. The Mi A1 price in India is INR 14,999 and would be featuring a classy design, impressive specs and importantly a clean Android experience. The Mi A1 is Google’s attempt to save its sinking Android One ship in India.
Mi 5 is the existing premium smartphone that Mi phones has launched in the Indian smartphone space. Mi 5 was a product that was reviewed well for its sleek design, featherweight, unbelievably fast processor, and its impressive optics department. The Mi 5 price in India is currently marked at INR 22,500. This is one of the best Mi phones you could get.
Mi Max 2:
Mi Max was the first large screen phablet type introduced to the market by Mi phones. The Mi Max 2 is an upgrade that features a larger screen and a larger battery. With its large 6.44-inch Full HD screen and 4GB RAM, one can have an immersive gaming or a movie watching experience. The Mi Max 2 features a large 5000 mAh battery that helps users last for long.
The Mi 6 was never launched in India, but its laurels in China and Japan were resonant till the ears in India. The Mi 6 featured features and specifications that were better than the Mi 5.
The Mi 7 is going to be a bezel-less phone inspired from its brother the Mi Mix. The Mi 7 release date in India is expected to be sometime in the first quarter of 2018. The Mi 7 specification leaks suggest that the phone might be sporting a Snapdragon 845 processor along with the Galaxy S9.
Mi Mix 2:
Mi Mix was a concept phone that Xiaomi had come up with. However, they were late in getting the design to production and Samsung stole their thunder with the Samsung Galaxy S9. The Mi Mix 2 is the successor to the Mi Mix and comes with a screen to body ratio of more than 90%. With an FHD screen, the Mi Mix 2 specifications are sure to be impressive.
RedMi Note 4:
The Redmi Note 4 is the premium device in the Redmi range of mobiles. The Redmi Note 4 features 4GB RAM, internal memory of 64GB, Dual camera set-up and a Snapdragon processor. The Redmi Note 4 features value for money and have been the undisputed king in the mobiles under 10000 and mobiles under 15000 categories.
Redmi 4 is yet another budget smartphone that Mi phones have introduced to ace in the smartphones under 10000 categories. The Redmi 4 features, 3GB RAM, adequate internal storage, Snapdragon 435 processor, 13+8MP camera setup, and a fingerprint sensor for advanced security.
For all the fitness freaks out there, Xiaomi has come up with the Mi Band and the Mi Band 2. The Mi Band is a fitness tracker that tracks sleeping hours, heart rate, number of steps and calories burnt. The Mi Band 2 is its advanced version that comes with a display unit for easy access. The Mi Band price in India starts at INR 1299.
Immerse yourself in the experience of Virtual reality. The Mi VR fits every phone that has a 4.7-inch to a 5.7-inch phone. The Mi VR price in India is marked at INR 999. The Mi VR is your perfect pick for enthralling movie watching and gaming experiences.
So, this was our take on Mi phones, what they did to become the best smartphone manufacturer in India, what they did right and how they picked themselves up from what they did wrong. Let us know what you think about the same? If you disagree or have more points to add, feel free to use the comments section below.